Tanja's Culture


Aston Martin Celebrates its Centennial

Buying a luxury vehicle is more than just the exchange of monetary compensation.

By Evelyne Billingslea

In the modern age, there are so many options to choose from within a single brand. The masterminds behind Aston Martin have found a way to not only make the process easier, but also make it a lot more enjoyable. 
Last year marked a 100 year success rate for the luxury automaker. However, the celebrations are far from over.

Aston Martin still has a schedule of events around the world to commemorate the occasion and have even discussed rolling out new options for 2015. In 2013 the company released only 100 of its Centenary vehicles; including the V8 Vantage and the Vanquish. The special edition vehicles came with an arsenal of special gifts including custom cuff links, glass keys, and other bespoke items.

But the perks don't stop there. The company offers a variety of global adventures that provide "the ultimate driving experience". Events range from sunny beach side locales to icy, snow capped peaks of Switzerland. The lavish celebratory events include racing, international cuisine, and private access to the Aston Martin headquarters.  

One of its most popular events is the Pebble Beach Concours d’Elegance. The event spans over the course of nine days, and provides a VIP experience that rivals any other. It begins with a champagne reception at Lake Tahoe, and an exhilarating ride through the Yosemite mountains. Guests then trek to Pebble Beach for gourmet foods, cocktail receptions, and opportunities to get up close and personal with vintage vehicles from the collection at the Aston Martin Estate, as well as a private Ride and Drive Brunch. During the event, guests stay at the L'Auberge, Carmel, booked exclusively by Aston Martin. 

The Dine on the Line event, first hosted in 2013 offers guests a chance to view the factory at the Gaydon headquarters.

Luxury car lovers can immerse themselves in the details of the hand crafted automobiles as their guide shares details of the Aston Martin history. Guests have their choice of either an exquisite 3-course gourmet lunch or an afternoon tea, complete with fine wines and champagne.

Events such as these are only for the most enthusiastic luxury car lovers, and provide an experience worthy of a 007 biopic. With an ever-increasing following of the brand, and partnerships on a global scale, the Aston Martin experience is available globally to anyone looking for such a unique time.

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