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Louis Vuitton Reimagines Their Iconic Logo

Louis Vuitton's The Icon and The Iconoclasts project turns competitors into collaborators.

By Chanoa Chen

Louis Vuitton is preparing for their most ambitious collaboration yet with The Icon and The Iconoclasts project in honor of their 160th year anniversary. The brainchild of Executive Vice President Delphine Arnault and Artistic Director for Women’s Collections Nicolas Ghesquière (formerly of Balenciaga) is surprising the fashion world with collaborators from photography, architecture and even other luxury fashion designers.

"We have assembled an amazing group of talents - geniuses, I would say. Each one is among the best in his or her field," Louis Vuitton Executive Vice President Delphine Arnault told Women’s Wear Daily.

The best of the best in reference are fashion designers Christian Louboutin, Rei Kawakubo, Marc Newson and Karl Lagerfeld along with photographer Cindy Sherman and architect Frank Gehry. They’ve been commissioned to re-imagine the iconic Louis Vuitton monogram using their own personal inspiration combined with the brand essence of Louis Vuitton.

Each designer’s monogram interpretation will appear on bags or luggage pieces of their creations. This exclusive collection will be available for purchase in mid-October for a limited edition period of a few months’ time. The Louis Vuitton monogram was created by Georges Vuitton in 1896. Today it still stands as a trusted symbol of unparalleled quality, luxury and style.

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