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Net-a-Porter's Porter Magazine appeals with global luxury offerings.
By Chanoa Chen
Net-a-Porter’s online luxury shopping destination has made groundbreaking strides since its launch in 2000 by founder Natalie Massenet. In a time when online shopping sites came and went in the bubble, Net-a-Porter not only survived but continued to flourish. Today the website has become a luxurious household name for its well-edited offerings of designer fashion, exclusive products and The Edit, the brand’s complimentary online fashion magazine.
The success of The Edit as a trusted expert source for fashion led to the birth of Net-a-Porter’s ambitious venture into the media world, Porter Magazine. The first issue of the print magazine launched in February with a cover featuring Brazilian supermodel, Gisele Bundchen, in a relaxed close up focusing on her natural beauty – a rare depiction of the fashion icon.
The content inside was equally capable in wowing readers ranging from fashion fans and jetsetters to devoted Net-a-Porter clientele. Fashion industry professionals and Porter Magazine devotees climb in number with each passing number of the six-issue-a-year publication.
Net-a-Porter caters to the desires of today’s global citizen of the world fulfilling the need to be in the know about the best of the best in the worlds of fashion, art, society and culture.
The immaculately dressed clients of the retail brand may even shop the looks featured in the magazine via the magazine’s tablet edition or online for the highest level of convenience. Tastefully styled editorials utilizing principles of art and design not commonly seen and exceptionally-written lifestyle content attribute singular excellence to Porter Magazine.